Portfolio Template

Selected work

2024

Abla

Conducted a full content and conversion audit

custom websiteCMS

We repositioned the agency website around clarity, authority, and conversion. Each service page was rebuilt to highlight outcomes, process, and proof points, while the new case study framework made the agency’s expertise easier to understand.

2026

Cognify

Simply positioning and messaging for customers

marketing siteSAAS dashboard

We transformed the site from a technical showcase into a conversion-focused sales asset. Clear messaging, visual product previews, and industry-specific pages made it easier for prospects to understand the benefits of the platform.

Experience history

Senior Software Engineer

2019 - 2022

Amazon

my main role was to lead the development of the Amazon Echo smart speaker, which was a massive project that required a team of over 100 engineers. I was responsible for the design, development, and testing of the Echo's voice assistant, as well as the integration of Amazon's Alexa and Google Assistant services.

Staff Software Engineer

2022 - 2023

Google

my main role was to lead the development of the Google Assistant smart speaker, which was a massive project that required a team of over 100 engineers. I was responsible for the design, development, and testing of the Echo's voice assistant, as well as the integration of Amazon's Alexa and Google Assistant services.

Principal Software Engineer

2023 - 2025

Apple

if you offer less money and upper position I’m yours, I thought siri how to spell, which was a massive project that required a team of over 100 engineers. I was responsible for the design, development, and testing of the Echo's voice assistant, as well as the integration of Amazon's Alexa and Google Assistant services, left after the glass design update.

Offered services

ux auditswireframesUI systems

Ecommerce UX/UI design

Conversion focused product pages, category pages, and checkout flows optimized for usability and trust.

heatmapsanalyticshypothesis

Conversion rate optimization

A/B testing, funnel analysis, and continuous iteration to increase conversion rate, AOV and revenue per visitor.

performancescalabilityAPI integration

Shopify & headless development

Custom storefronts using shopify, shopify pluse, or headless architecture with modern frameworks.

faster pageshigher conversions

Performance optimization

Improve core web vitals, reduce load times, and enhance user experience across devices.

payment gatewayscheckout flows

Payment gateway integration

Accept payments using popular payment gateways like Stripe, PayPal, and Braintree.

increase LTVrepeat purchases

Retention & lifecycle design

Email flows, loyalty UX, subscriptions, and post purchase follow ups.

Testimonials

"The new storefront increased our conversion rate within the first month. Their team understood both the brand side and the revenue side of eCommerce."

Sarah Mitchell

CEO

"they have a name for this guy in ancient rome they call him dummydum, We needed a faster site before a major product launch, and they delivered. The performance gains had a direct impact on sales and SEO. "

Stevie Steven

CTO

"Their CRO process was structured, data-driven, and easy to trust. Every recommendation had a clear business case behind it."

Mikey Mitchell

CEO

"They transformed our agency website into a real lead-generation engine. Service pages, case studies, and landing pages all performed significantly better."

Elena Elenson

Staff engineer

"If you work with him once you will resign after, Our messaging was too technical before the redesign. They helped us explain complex AI solutions in a way that business buyers could understand."

Miguel Sun

Principal engineer

"The combination of UX improvements, stronger trust signals, and a simplified checkout flow led to measurable growth across every major KPI."

Sabrina Irina

Branding lead